Fabric & Care: Upcycled Cotton Canvas
80% Upcycled Cotton, 20% LEED Certified Cotton
This mid-to-heavy weight canvas is sturdy and hardworking. Created in partnership with The New Denim Project, a third-generation mill in Guatemala that focuses on circular manufacturing. This material is created from cotton waste from regional factories and spinning mills. This discarded fiber would otherwise be considered waste, but in combination with a small amount of LEED certified virgin cotton, it can be successfully spun and woven into new fabric. 9,000 liters of water are saved per pound of upcycled material produced in comparison to using virgin cotton. Dyed with low-impact dyes and minimal water usage.
The canvas weave is one of the most durable, resisting pilling, thinning and tearing by nature. A sturdy body but soft hand and medium weight make this material perfect for year-round wear.
In comparison to our earlier cotton canvas, this is a bit lighter and much softer. Due to the fact that this material is made with upcycled yarn, there are more imperfections in the weave. These are not defects—they are a natural result of using shorter staple fibers, and a necessary result of the important waste-reducing properties of this fabrics. Small slubs, nubs, and misweaves do not impact the integrity of the garment, they just give it a bit of character and serve as a reminder of what this material stands for.
Machine washable. Wash on cold and tumble dry warm to preserve color. Press on low with steam to remove wrinkles or leave unpressed for a perfectly unfussy look. Will break in and soften significantly with wear.
Cotton is a natural fiber and is expected to wear and fade over time, which we love.