I am so excited to announce the long-awaited launch of our newest collaboration with Alabama Chanin! On Monday, December 16, we will open up a preorder for the styles we’ve developed in partnership with them this year. For those that aren’t familiar with Alabama Chanin (AC), they are friends of ours who specialize in organic cotton cut-and-sew knits, impeccably producing each piece in their Florence, Alabama studio. This will be our second collaborative collection with them, and this time, we have reimagined some old-favorite styles, silhouettes, and textures.
Originally we had planned to launch this collection in the fall. But after encountering some delays with our fabric deliveries and the production timeline, we have decided to go ahead with a preorder model, rather than launching ready-to-ship units. The good news is we have purchased and dyed enough fabric to produce thousands of units, so that we are able to offer the same number of units as always planned, just on a later timeline. Like us, AC has a weekly production capacity that we need to work with, but there will be plenty of opportunities to purchase as we continue reopening preorders throughout next year as the garments are ready.
The collection includes the James—a super lightweight interpretation of last year’s sleeveless and long sleeve Louise styles, but with a lower mock-neck and a thinner material that is meant for layering. The James is accompanied by the return of our Billie series—both a dress and sweater—in a fuzzy, ultra-soft, fleecy cotton material. The Billie styles have just the right amount of shape, intriguing balloon sleeves, and universally comfortable lengths. The final piece in the collection is the Margaret Turtleneck—the ultimate oversized, throw-on-and-go piece with the comfort and ease of a sweatshirt but finish and silhouette of a much pricier sweater. All styles will be available in three carefully chosen colors: a rich Black for classic appeal, a warm Caramel for a fresh neutral, and a bold Citron for an exciting punch that is surprisingly wearable.
Our first preorder launches on Monday, December 16, and we will be selling the number of units AC is capable of producing within our lead time of 3-4 months. We expect to sell out quickly, but rest assured we will continue to make these pieces available throughout 2020. All of the product listings will be live on our site Monday, December 9, so you have time to explore the imagery, sizing, and fit information before shopping! Please let me know if you have any questions, or email our Customer Relations Team at firstname.lastname@example.org for help!